Genevieve M. Ruch
With an impressive track record and strong background in business, civil and major securities litigation, Genevieve M. Ruch is a skilled attorney who brings considerable value to Noonan Lance Boyer & Banach.
Genevieve, Ruch, attorneys
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Genevieve M. Ruch

“I have a passion for the law, and helping my clients succeed.”


Partner Genevieve M. Ruch holds an impressive track record and strong background in complex business and civil litigation. Ruch has extensive experience in all aspects of case management, including litigation strategy, e-discovery and dispositive motion practice. Ruch has represented both plaintiffs and defendants in practice areas including general civil, business, financial services and intellectual property litigation.

Ruch was previously an associate at the esteemed law firm Kirby Noonan Lance & Hoge. Prior to joining KNL&H, Ruch worked for a national law firm specializing in securities class actions. During law school, Ruch served as an entertainment law legal intern for NBC Universal in Los Angeles.

A member of the Pre-Trial Practice & Discovery Committee of the American Bar Association, San Diego County Bar Association and Lawyers Club of San Diego, Ruch was admitted to the State Bar of California in 2012. She also currently serves as a director of the San Diego County Bar Foundation.

Ruch earned her bachelor of arts degree in political science with a minor in business management from San Diego State University. She received her J.D., cum laude, from the University of San Diego School of Law, where she earned many high-grade honors and was made a member of Order of the Coif. While at law school, Ruch was also a member of the San Diego Law Review and served as its comments editor.

Ruch lives in Bay Park with her husband and two dogs, Rufus and Chloe.


701 Island Avenue, Suite 400
San Diego, CA 92101

Contact Info

Phone: 619-780-0880
Fax: 619-780-0877

  • University of San Diego School of Law, J.D., (cum laude), 2012
  • San Diego State University, B.A., 2008
Litigation Practice Areas
  • Business Litigation
  • General Civil Litigation
  • Employee Non-Competition Agreements/Non-Solicitation Agreements
  • AB-5 Employee/Independent Contractor Classification Analysis
  • Intellectual Property Litigation
  • Professional Liability

View Practice Areas >>

Industry & Community Involvement
  • American Bar Association, Pretrial Practice & Discovery Committee
  • San Diego County Bar Foundation, Director
  • Association of Business Trial Lawyers, Leadership Development Committee (2018-2020)
  • San Diego County Bar Association
  • State Bar of California
  • U.S. District Court, Southern District of California
  • U.S. District Court, Central District of California
  • Co-presenter, “The State of eDiscovery in 2020,” Global Cyber Institute
  • Speaker, “Navigating the Challenges of Emerging Data Sources,” Orange County Bar Association, 2021
  • Moderator, “Bias In, Bias Out: The Design of Artificial Intelligence,” ABA Section of Litigation Annual Conference, 2021
  • “Top 40 Under 40”: The Daily Transcript, 2019
  • “40 Under 40”: San Diego Metro, 2019
  • “Ones to Watch”: Best Lawyers in America, 2021
  • “Top Attorneys”: San Diego Metro Magazine, 2021