James Lance is an experienced trial attorney who has represented both plaintiffs and defendants for 38 years. He regularly represents defendants in bet-the-company litigation, and has obtained several 7 and 8 figure verdicts, judgments and settlements for personal injury and commercial plaintiffs.
Lance obtained a judgment of $12,933,000 in 2024 for an individual plaintiff asserting an employment claim. In addition to commercial matters, Lance routinely represents individuals asserting serious personal injury and wrongful death claims.
Representing clients in many different types of disputes, Lance has tried cases involving investor fraud, antitrust, unfair business practices, legal malpractice, serious personal injury, maritime injury and other maritime disputes, product liability, medical malpractice, wrongful death, and a class action investor fraud case on behalf of the San Diego County employees regarding their retirement benefits.
Lance has been continuously selected by his peers as a “Top 50” attorney in San Diego since 2019, and has been a member of the American Board of Trial Advocates (ABOTA) since 2013. He served on the ABOTA membership committee for several years and, in 2024, he became the president of San Diego ABOTA. Lance is a member of the board of directors for CAL-ABOTA, which serves eight California ABOTA chapters and the Hawaii chapter. He also is a board member of the William B. Enright Chapter of the American Inns of Court.
Lance is very active in the community. He coached youth football and baseball for more than 15 years, and presently spearheads a program at an underserved high school in Southeast San Diego, which holds monthly meetings on campus to provide students with information and mentoring for career opportunities in the legal field, potential internships and oral argument competitions.
NoonanLance
701 Island Avenue, Suite 400
San Diego, CA 92101
Email: jlance@noonanlance.com
Phone: 619-557-4416
Fax: 619-780-0877
Lance is ready to help anyone with a significant legal problem. In addition to the practice areas above, he also has experience in matters of antitrust, securities, products liability, trademark and much more. For example, Lance represented a San Diego-based computer newsletter company against a national computer information company in a lawsuit alleging trademark infringement. The defendant had used the same title for an internet publication as that used by the plaintiff. Although the title was not registered at the time, plaintiff’s claim was based on common law trademark infringement. Defendant argued that the trademark was merely descriptive and not protectable. In addition, defendant argued that it had only secured 12 paid subscriptions, and there was no evidence of confusion; therefore, the plaintiff had not been damaged. Lance was able to secure a $1 million settlement before trial.